Nigeria First policy inspires national campaign to promote local goods, with potential to boost economy by ₦3tn and shift public buying attitudes
Nigeria First policy is set to move from presidential declaration to public action, as the Federal Ministry of Industry, Trade, and Investment prepares to launch a nationwide campaign to promote the patronage of Nigerian-made goods and services.
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Minister Doris Uzoka-Anite, represented by Senator John Enoh, revealed this plan during the West Africa Industrialisation and Manufacturing Trade Summit held in Lagos.
He said the campaign aims to shift consumer attitudes and generate over ₦3 trillion in short-term economic value.
“The hope is that in the next few months, we’re going to start a national campaign on buying made-in-Nigeria goods and services… the country could earn about ₦3tn more if we run a successful campaign,” Enoh said.
The Nigeria First policy, first announced at the presidential level, encourages prioritizing local production and reducing reliance on imports.
The policy is also seen as a key tool to stimulate MSMEs, revive domestic manufacturing, and boost employment.
🌍 Industrial Revolution Takes Centre Stage
Speaking at the summit, Enoh said the country is entering a new era of industrial ambition despite current economic challenges.
He noted that reforms like exchange rate harmonisation are beginning to create the stability needed for long-term growth, even though foreign direct investment (FDI) remains lower than expected.
“This summit is more than a gathering. It is a platform to accelerate Africa’s march towards true industrialisation,” he stated.
For decades, Africa’s growth has hinged on the export of raw materials. But this summit—hosted by dmg Nigeria Events—highlighted a shift in focus toward value-added manufacturingtechnology, and regional trade integration.
🏛️ West Africa IMT Summit 2025
Wemimo Oyelana, Country Director for dmg Nigeria Events, said the 2025 edition of the West Africa Industrialisation and Manufacturing Trade (IMT) Summit will be held at the Landmark Centre in Lagos, themed:
“Accelerating West Africa’s Sustainable Industrial Revolution for Economic Prosperity.”
She emphasized that the event will unite key stakeholders from energy, finance, infrastructure, logistics, technology, security, and trade to drive actionable growth strategies.
“We are at a defining moment. The decisions we make around industrialisation and technology will shape our region’s future,” Oyelana concluded.
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As the Nigeria First policy transitions from rhetoric to reality, the coming months may prove pivotal in reshaping the nation’s economic landscape through sustainable industrial development and local consumer empowerment.
